In response to explosive growth in the use of online video, Travelview International, a 26 year old video production and distribution company that is known for pioneering in the development of innovative channels of distribution for video, launched the first High Definition Video Channel broadcast by E-mail to every Travel Agent and Group Travel Planner in the USA and Canada. The company developed the program after conducting a year of research and testing by broadcasting video instead of relying solely on text and photos to convey the travel experience to travel professionals and their clients. The Turks and Caicos Islands were selected as the launch destination because it is not as well know, especially along the Eastern Seaboard of the USA and Canada as many other destinations. According to Jane Marie Turner, Editorial Director for Travelview: "We wanted to see what response we would get if we led with a destination that was not as well known as Orlando or Las Vegas. Our research showed that video is the ideal way to show the travel experience to viewers that have not visited a destination and even to update those who have visited, but not recently." Based on the response from both tourism marketers and Travel Agents that participated in the testing, the company expects the Channel to grow rapidly into a broad based platform for showcasing quality destination video to travel professionals and ultimately to consumers directly.