Depending on the complexity of the destination, a comprehensive marketing video could be between 4 and 8 minutes. Also, the footage should lend itself to being re-edited into 2 minute segments so the viewer can explore topics of high interest. The key is to shoot sufficient footage to be able to re-edit later for additional distribution channels or marketing opportunities that may arise.
Property videos should be 45 to 90 seconds with exceptions for large scale properties of more than 500 rooms or that have a wide range of amenities that may require 2 minutes or more.
3 to 5 years, with minor updates.
Possibly, but it is not an ideal solution given the many ways video can be used, from trade show booths to promotional DVDs, to online broadcasts to various niches and audiences. The key again is to have enough footage to tailor video clips to various campaigns and purposes.
We strongly recommend against that approach. Video Production should begin with a thorough understanding of the target audience(s) and the method of reaching them, either offline or online, because this will have an effect on the video produced. For example a video used to introduce a destination or resort in presentations where the viewing will be followed by a staff member may not contain as much detail as a version that needs to “stand alone” on a DVD or even online. Online videos will typically be a bit shorter but more video clips may be required to cover desired topics. Longer videos for destinations with many points of interest need to be designed to easily be re-edited into short clips for viewing online.
That depends on the experience and ambience you want to portray. A good producer will offer music selections that are consistent with your USP (unique selling proposition) whether it’s a high energy, high activity experience or a secluded luxurious getaway to relax and unwind.
Especially for property interiors it is as essential as it is in still photography. When shooting in bright beachfront properties, it‘s necessary to bring specialized high intensity lighting that matches the color temperatures of sunlight to show a well lit interior and still see blue sky and water through the windows.
We generally avoid this, which is a singular departure from still photography. Video has a unique ability to enable the viewer to project themselves into the picture- to dream of being there. A good Director will help identify attractive guests that are comfortable in front of the camera and give the viewer a much more realistic impression of being there.
We generally allocate a full (10 hour) day of shooting in good weather for each minute of finished video.
In total it can take 2 or 3 days of studio work for each day of shooting to log the footage, import it to a digital editing system, locate music selections, and edit the video. However this work may be spread out over a few weeks to allow time for approvals, scheduling professional voice work, building graphics and animation if used, and finalizing the edit.
There is no clear benefit either way. What matters most is that you like the voice, and that it is consistent in accent and mood with the ambience of the destination or property.
A better lens, more data captured on a larger “chip” in the back of the camera, more ability to economically build in effects such as slow motion or time lapse photography, and less chance of artifacts in the picture or other distortions that can consume enormous amounts of time in the studio to correct. Cameras typically have a useful life of 3-4 years. When you consider the number of days they are used, the cost per day for much better equipment is far less than the cost of skilled professionals using it.
This is not a good idea unless it is required in an emergency situation to, for example, update a video when the only change has been a change in fabrics or bedding.
Have your staff prepared for the video shoot by insuring rooms to be filmed are cleaned including windows and any glass surfaces and dressed with towels, flowers, and amenities as appropriate. We will provide a list of items to be checked before the shoot so valuable crew time is not lost waiting at the last minute.
Avoid changes by carefully reviewing content outlines, shooting scripts, and video drafts and giving all the changes to the producer at one time. One person should be responsible for communicating with the producer but they must be sure to get reactions and comments from each person that would ultimately approve the final video.
People give the life, interest, scale, and movement to the video. The effort made to identify and include them will pay itself back several times over. They are what helps the video show the “experience” rather than just the landscape, beach, or real estate.
This is negotiable. Many producers are silent on this question until you need to make other uses of the video or footage later and then there is a charge.
Travelview always copyrights every shot, every video, and then grants full copyright in perpetuity worldwide to our clients.
Depending on the camera original video footage is captured either on tape or digitally or both. At Travelview our highest format camera shoots on tape and also gives us a digital file however our smaller cameras are digital only. Either way, we insure that we have a back-up of each frame of video shot at the end of each shooting day on portable harddrives (HDDs) that we carry to the field. Later we import all footage shot into our edit suite HDDs which are also backed up so we are never without a second copy, and we maintain that backed up footage indefinitely.
This is industry slang for original footage. Most professionals will come from a shoot with 20 or 30 times the material of the final edit. Typically, B-roll is a compiled single reel (on tape or HDD) of the most attractive part of the best shots so that another editor can produce a video from the footage. Typically several copies are made so footage is ready to be shipped to television producers or others, often on short notice. Shipment is usually within 24 hours of a request.
Much less than the cost of original production, perhaps only a third. Here is a case study. Below are three videos produced for the same resort. The first was an establishing 60 second video for inclusion on a destination DVD that is used widely by the island government and resorts, on the property website, YouTube and 20 other social media.
From the same base of footage we edited a marketing video that combined both the property and destination storyline in one 4 minute comprehensive marketing video that the resort uses as their signature collateral for shows, and on a custom DVD.
Finally, from the same footage we edited a music video named “Dreaming of Point Grace” for a specific promotional use by guests who want to anticipate the experience before traveling.
The cost of production of the 4 minute and 2 minute videos together was less than the cost of the original 60 second video. We were assisted by having been based at the resort that gave us extra opportunities to capture footage.
51% just want to cruise. 16% are ambivilant. 33% state on confidential surveys that they are "extremely or very" interested in returning for stay-over vacations. This is more than two million unique individuals. Yet these intentions are easily lost in the clutter of everyday life before the next vacation decision is made, and this is why there needs to be a dedicated marketing effort to convert these cruisers intentions to action. Cruise lines by comparison convert their intention to return for cruise many ways including enrolling passengers for the next cruise before they depart. Destinations largely hope for the best.
Sometimes, however not always. There are many categories of cruise ship cabins besides the lowest cost mass market product. Furthermore cruise lines have become extremely adept at unbundling additional products and services (upgraded meals, drinks, and activities) and they sell shore excursions and every type of product and service onboard. The result is that cruisers often spend as much on-board as they do for the cruise itself.
Yes, at least 3 ways, with redundant data to check results.
Yes. We were part of the single most successful effort to convert cruisers to stay-over visitors. Please call us for details.
It works twice as well with 5 times more click-throughs to promoted destination and resort websites.
No. Just the video link is embedded in the E-mail and that has no affect on speed.
We recommend 2 minutes or less; however, we’ve had good play with videos as long as 6 minutes.